What are third-level domains and why does your website need them
Now that the classification of domains is clear, let’s find out what third-level domains are for. They can be useful for those who want to create a website for a specific region or category but do not want or cannot register a second-level domain. Using third-level domains can also make it easier for users to remember the website address, especially if it contains words related to a specific topic. In addition, third-level domains can improve website SEO, as they allow the use of keywords in the site address.
Advantages of using third-level domains
Third-level domains make it easier for users to remember website addresses
If the domain name contains keywords related to the site’s topic, users will be able to remember it more easily and quickly, which increases the likelihood of repeat visits. This is especially important for user convenience and increasing website recognition.
Using third-level domains can improve website SEO
When search engines scan websites, they pay attention to page URLs. If the site address contains keywords relevant to the page’s topic, this can help improve its ranking in search results. Moreover, third-level domains allow the creation of shorter and clearer domain names, which can also be useful for SEO promotion.
The cost of registering third-level domains is often lower than second-level domains
This makes third-level domains attractive for those seeking budget-friendly options. This can be especially appealing for small businesses or personal websites that cannot afford to register a second-level domain.
Disadvantages of using third-level domains
Despite some advantages, using third-level domains also has drawbacks.
Limitations in choosing a domain name
When using third-level domains, the choice of name is limited by the top-level domain and already registered domains at this level. This can significantly restrict the options and complicate the search for an available third-level domain name, especially if you want to use specific keywords.
Complications when moving a site back to a second-level domain
If a site owner decides to move their site to a second-level domain, this can become a rather complex process. In particular, such a migration may cause indexing problems in search engines, negatively affecting the site’s ranking.
Lower trust in third-level domains for business websites
Third-level domains may appear less professional and reliable than first-level domains and second-level domains. This may reduce visitors’ trust in the site, especially if it belongs to a business organization. As a result, conversion and overall site effectiveness may decrease.
Using third-level domains has both advantages and disadvantages. Before deciding to use such a domain, it is important to carefully weigh all the pros and cons and assess how well they fit your goals and objectives.
List of third-level domains and examples of well-known sites using them
If you decide to use a third-level domain for your website, you are probably wondering what options are available. Here is a list of the most popular third-level domains in Ukraine, along with their features and examples of domains of well-known websites that use them:
- .com.ua — the most common domain in Ukraine. Intended for commercial websites and available to any user. Examples: rozetka.com.ua, olx.com.ua;
- .org.ua — used by public organizations. Suitable for websites providing social or nonprofit information. Example: passport.org.ua;
- .net.ua — used for network resources and internet services, such as ISPs or hosting providers;
- .edu.ua — used by educational institutions in Ukraine. Suitable for sites related to education and science. Examples: ntu.edu.ua, dpu.edu.ua;
- .gov.ua — used by Ukrainian government institutions. Suitable for official government websites. Examples: kmu.gov.ua, parlament.gov.ua, president.gov.ua;
- .ua — used for websites not covered by other categories. Suitable for personal sites, small businesses, and creative projects. Examples: google.ua, prom.ua, avito.ua.
Each of these third-level domains has its own features, so when choosing, you should consider your target audience and the purpose of the site. Also, keep in mind that some domains may carry higher trust among users, which can be especially important for business websites.
How to choose a third-level domain
Choosing a third-level domain can be challenging, so it is important to consider several factors to select the most suitable domain name. XServer experts recommend following these rules:
- Simplicity and memorability: choose a third-level domain name that is easy to remember and pronounce, so users can easily find your site;
- Relevance to the site’s theme: choose a third-level domain name clearly related to your site’s topic;
- Uniqueness: make sure there are no websites with a similar third-level domain name to avoid confusion;
- Length: choose a short third-level domain name to make it easier to remember and type.
The registration process for a third-level domain is not much different from registering a second-level domain. You need to choose an available third-level domain name, apply for its registration, and pay the registration fee. Usually, registration can be done through a domain registrar’s website.
In conclusion, we can summarize the advantages and disadvantages of using third-level domains. While they are accessible and more affordable, disadvantages such as limited choice of names and lower trust for business sites should also be considered. It is important to carefully evaluate all factors and select the best option for your site, taking into account its topic and goals.